%46WhatsApp survey response rateof surveys sent
3 dkFirst reply timeafter sending
+41NPSlast 30 days
%12Returning from campaignsrepeat bookings
Example: demo hotel data
WhatsApp CRM for hotels
Your guests don't open email. They read WhatsApp in 3 minutes.
RealCRM moves surveys, campaigns and guest chat to WhatsApp. AI reads the replies, summarizes them and suggests the answer. Your team only approves.
Set up in one day. Starts with your existing guest list. Official Meta WhatsApp Cloud API.
Welcome
Sign in to your account
We'll check your email address first.
The guest journey
Four messages. Each at the right moment, all on WhatsApp.
BookingWith PMS integration
Welcome + consent
A short welcome and a consent request the moment the booking is confirmed. No consent, no further messages.
Stay, day 2
"Is everything alright?"
One-tap mini survey. A low score alerts the right department instantly; it gets fixed while the guest is still in-house.
Check-out + 1 dayWith PMS integration
The real survey
5 questions with quick-reply buttons. AI tags comments by topic and sentiment, summarizes, suggests the reply.
Before the season
Win-back campaign
Early-booking offer to guests who rated 4+. Who read, who replied, who booked, in one list.
What RealCRM does
Three jobs, one screen. Same on the phone.
Chat: AI drafts the reply, staff approve
When a guest writes "how much is the spa?", the bot gives the price, explains why it recommends it and asks for the booking. Where it can't answer, it hands over with a summary and a drafted reply.
- Sentiment and topic on every message: pool, restaurant, cleaning, staff
- One "bot on/off" switch; the bot goes quiet when a person steps in
- Russian, German, English: writes in the guest's language, summarizes in yours
Surveys: guests tap, they don't type
1–5 rating, NPS 0–10 or yes/no. You set the questions, timing and language; we get the template approved by Meta. Scoring is automatic: 1=0 … 5=100, NPS ×10.
- Automatic triggers at check-in, mid-stay and after check-out With PMS integration
- Low score instantly alerts the right department
- Breakdown by department; a report ready for the management meeting
Campaigns: bring past guests back
Families from last summer, upcoming birthdays, guests who rated 4+. Pick the segment, write the message, send. Conversion report: sent → read → replied → booked.
- Opt-in checked automatically before every send
- Send rate follows Meta limits
- Guest 360: past stays, scores and conversations on one card With PMS integration
What the guest sees
This is how the survey arrives. Done in 20 seconds.
Quick-reply buttons go out on a Meta-approved template; the guest installs nothing, opens no link, fills no form. The moment they reply, the free 24-hour conversation window opens and RealCRM tracks it.
O
Hotel Nameonline
Hello Ms. Ayşe, how was your stay? Rate it with one tap:10:42
★★★★★ Excellent★★★★ Good★★★ Average
★★★★ Good10:44
Thank you. If you could change one thing, what would it be?10:44
Poolside service was slow, otherwise great.10:47
AI · to staffTopic: pool service. Sentiment: positive. Suggested reply is ready, approve to send.10:47
Reports
Fresh every morning. Ready for the meeting.
Example: demo hotel data
NPS, last 30 days
Daily, 7-day average
Survey response rate, weekly
11 weeks, 806 surveys sent · average 56% (dashed line)
Score distribution by department
1,219 replies, September
1–2345
Campaign conversion
"Early booking 2027", 2,400 guests
Charts use demo hotel data; the live version shows your own hotel.
Trust
Hotel data stays with the hotel
Opt-in records and management
A consent record for every guest. Without consent, the send button doesn't work.
Screens by role
Owner, CRM, operator, messenger. Everyone sees only their own job.
A record of every message
Who, to whom, when, which template. Delivery and read status straight from Meta.
Official WhatsApp infrastructure
Meta WhatsApp Cloud API. No grey methods; send rate follows Meta limits.
Demo
See it in your own hotel in 20 minutes
Fill in the form and we get back to you on WhatsApp the same day. In the demo we send a real survey under your hotel's name and watch the reply land on screen together. No sales pitch; you ask your questions, we talk price.
The form takes a minute. On submit, WhatsApp opens with a ready message; you just press send.